Viral Animation/Commercial

During the first semester, we were asked to complete a brief that helps us to demonstrate the power of typography which we then used to create a viral animation or commercial that helped use to further our skills within typography. The animation had to show the meaning of the word being used. In order to create my animation, I used the animation assist feature on Procreate which uses stop motion. As you can see in the video, I decided to use the word "Balloon" in which I showed the definition through acting as the word itself is a balloon being blown up and floating into the air.